Saturday, March 3, 2007

Energy Drinks cont.

A recent article on focused on an energy drink called "Cocaine." The drink was pulled from the shelves of 7-Eleven in Dallas, Texas because of the products name. The reason it is called cocaine is because of the white writing and lines on the can.

According to "7-Eleven Store Pulls Cocaine Energy Drink":
"Each 8.4-fluid ounce can contains 280 milligrams of caffeine _ more jolt than a cup of coffee, a can of Coca-Cola or the leading energy drink, Red Bull _ but no cocaine."

The creators of the drink wanted a provocative name and I think "Cocaine" fulfills their demand to be noticed. I personally never heard of the drink, before I read the article. The issue is difficult because where do we draw the line as consumers. I'm sure young people got a kick out of the name and bought the drink solely for its appearance. This wasn't a national decision to remove the drink from shelves, only 7-Elevens based out of Dallas.

"Our merchandising team believes the product's name promotes an image which we didn't want to be associated with," said Margaret Chabris, a spokeswoman for 7-Eleven. According to this statement, the reason 7-Eleven didn't want to sell the drink because it was afraid for their reputation. If I was the owner, I wouldn't want to be associated with the word cocaine in anyway.

The drink's main website is is entitled "The Legal Alternative." There is one section of the site devoted to "Rumors." According to the site, "We don't advocate drug use. What you do with your drink is completely up to you!" The company also claims there is no crash with this drink and it isn't as sweet as other energy drinks. I guess the only way to find out is to have one.

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